BATEMANS BAY ACCOMMODATION

Background

Batemans Bay Accommodation is a boutique holiday rental company with hand-selected homes in the Eurobodalla region of the NSW South Coast. I began managing their Instagram account in January 2025 with the goal of increasing brand awareness and driving direct bookings through their website, rather than relying on Airbnb. My work with them concluded in June 2025 due to the seasonal nature of the business. 

• Grew following from 660 → 742 followers (+12.4%) organically in just 6 months.

• Reached 1,900+ accounts monthly by February.

• Hit 8,253 impressions in a single month.

• Peaked at 6,131 content views in June 2025.

• Reels drove 68% of all views, outperforming posts and stories.

• Posts + stories supported audience nurturing and brand familiarity.

• Interactions rose to 288 per month by June.

• Accounts engaged grew by +1,000% compared to January.

• Direct booking enquiries increased through website CTAs.

• Reduced reliance on Airbnb as a booking platform.

• Client feedback: strong satisfaction with strategy and execution.

Key Outcomes