COSMETICS BY THE BEACH

Background

Cosmetics By The Beach is a cosmetic injectables and advanced skin treatments clinic based in Broulee, NSW.

When we began in December 2024, the clinic was less than 12 months old. The client’s goal was to increase awareness and drive bookings. Instagram was the only marketing channel – no paid ads or external campaigns were used.

+122% Follower Growth → 512 → 1,134 in 8 months
Reach Up 616% → peaked at 103K monthly reach (all organic)
Consistent Baseline → maintaining 35K monthly reach even off-peak
High-Performing Content → Reel hit 59.6K views, Giveaway post reached 48.9K (98% non-followers)
Content Volume → 50 → 221 posts in 8 months (consistent, quality output)
Bookings → Fully booked 2+ weeks in advance for 4 months straight
Business Growth → Demand led to hiring of a new staff member
Marketing Spend → $0 on ads — all results achieved organically

Key Outcomes