CREATOR MANAGEMENT

Managing influencers and UGC creators through the creative process involves a series of organized, strategic steps to ensure your campaign's goals are met effectively and that the content aligns with your brand's vision. First, I start by sourcing creators who match your brand's tone, audience, and aesthetic to ensure they can produce authentic content that resonates. From there, I write tailored briefs that outline campaign goals, brand guidelines, required messaging, and any creative specifics to guide them. Clear, concise briefs keep everyone aligned and help creators know exactly what’s expected.

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I also handle all logistics, including checking contracts to confirm that deliverables, timelines, and usage rights are clear and mutually beneficial. If needed, I negotiate rates to balance budget constraints with fair compensation for the creators' work. Throughout the project, I maintain open communication to ensure they deliver content on time, meet campaign standards, and incorporate any requested edits or adjustments. Finally, I review each piece of content in detail, requesting revisions when necessary to ensure the end product is fully polished and ready to post. This hands-on, organized approach to managing creators allows for a smooth workflow and high-quality results that align with your marketing goals.